Celebrate Big This Cinco de Mayo: A Guide for Small Businesses
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Cinco de Mayo may have its historical roots in Mexico, but in the United States, it's become a vibrant day to celebrate Mexican culture. This translates to a golden opportunity for small businesses, especially restaurants, bars, and retailers, to attract new customers and boost sales.
Riverside Payments: Your Partner for Success
At Riverside Payments, we're experts in helping small and medium businesses thrive. That includes providing the tools and support you need to capitalize on seasonal surges like Cinco de Mayo.
Why You Should Celebrate Cinco de Mayo
Guacamole Galore: According to the Avocado Commission, Americans love guac on Cinco de Mayo! Consumption increases by a whopping 76% compared to an average week.
Margarita Mania: Tequila sales also see a dramatic rise. Technomic, a research firm, reports that sales can jump by an impressive 400% during this festive day.
Fiesta for All: The National Retail Federation estimates that Americans spend over $800 million celebrating Cinco de Mayo. This translates to a significant boost in sales for businesses offering food, drinks, decorations, Mexican-inspired merchandise, or even for those offering a place to celebrate!
Create a Festive Atmosphere and Menu:
Liven things up: Decorate your storefront with colorful decorations and play festive music to attract customers.
Themed specials: Design a special Cinco de Mayo menu featuring traditional Mexican dishes and drinks.
Embrace contactless payments: Ensure your payment processing system can handle the increased traffic. We offer merchants a variety of solutions, including contactless payments, to meet your business needs.
Promote, Promote, Promote!
Social media savvy: Announce your specials and events with eye-catching visuals and relevant hashtags like #CincoDeMayo and #SupportLocalBusiness. Start posting early to generate interest.
Marketing magic: Design an engaging email campaign highlighting your offerings, create flyers, and spread the word about why your business is the place to be!
Think local: Get featured in local media or partner with food bloggers. Consider collaborating with other local businesses for a block party or multi-location deals.
Make it a Celebration for Everyone
Host a mini-fiesta: Live music or a piñata-breaking contest can make your event more family-friendly. Offer face painting or craft activities for children. Consider having a photo booth with festive props for guests to capture memories.
Embrace family-friendly fun: Offer a special children's menu with smaller portions or healthier options. Have coloring sheets or crayons available to keep young ones entertained.
Partner with a local non-profit: Donate a portion of your sales or host a joint event to give back to the community. This can be a great way to attract new customers who are passionate about supporting local businesses and social causes.
